This Apprenticeship standard gives you the opportunity to learn to use online and social media platforms to design, build and implement campaigns to drive your companies customer sales.
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager
Progression and Employment Opportunities
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.
Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS
Additional Qualifications Studied
Full-Time Courses in ICT & Digital Skills
|IN2 Your Future
|Diploma in Digital and IT Skills, Level 2
|T-Level Digital Support Services (Specialism in Support Technician), Level 3
|T-Level in Digital Production, Design and Development (Specialism in Software development), Level 3
Adult Learning in ICT & Digital Skills
|Essential Digital Skills Qualification
Apprenticeships in ICT & Digital Skills
|Information Communications Technician, Level 3
|Multi Channel Marketer (Digital Marketer), Level 3